Hi, I’m Ushma, a brand strategist with 14 years of experience in brand management, advertising,
design, and content strategy, enriched by my work in education and healthcare. My early career
was shaped by a humanistic approach through community work with addiction and mental
health. My Master’s thesis involved developing an e-learning healthcare curriculum with
University Health Network and Toronto East General Hospital, which was implemented across
Greater Toronto Area hospitals in 2012.
Transitioning to marketing and offshore services in India, I now focus on content architecture, instructional design, and remote team training. I’ve helped offshore teams solve challenges in branding, training, and company culture to penetrate and capture dynamic markets.
In my role, I lead projects in Brand Identity & Positioning, Visual Design, SEO, SEM, SMM, and more. At Signoir, my consulting firm, I specialize in digital illustration and design, building agile teams that address branding challenges with creative, iterative solutions to help clients excel in competitive landscapes.
Transitioning to marketing and offshore services in India, I now focus on content architecture, instructional design, and remote team training. I’ve helped offshore teams solve challenges in branding, training, and company culture to penetrate and capture dynamic markets.
In my role, I lead projects in Brand Identity & Positioning, Visual Design, SEO, SEM, SMM, and more. At Signoir, my consulting firm, I specialize in digital illustration and design, building agile teams that address branding challenges with creative, iterative solutions to help clients excel in competitive landscapes.
